Pay Per Click Advertising Management

• Discovery Interview: Our PPC advertisement management services begin with a discovery Interview to gain a better understanding of your short and long term needs and goals, and associated issues as they relate to your PPC Advertising.
• PPC Site Review: Following the Discovery Interview, the PPC analyst assigned to your project will evaluate your site and landing pages from a conversion perspective.
• Keyword Research and Selection: Even though you may have an existing pay per click internet advertising campaign, we will still perform keyword research as a best practice to ensure the campaigns are using appropriate keywords.
• Campaign Plan: The purpose of the planning phase is to create a PPC Campaign Plan based on the strategy and goals identified in the Discovery Interview and Keyword Research. It includes identifying:
  - The appropriate search engine PPC tactics needed
  - The tracking and reporting tools in use
  - Analyzing current and past keyword click-through and conversion rates
• Creative Development: We recommend custom and unique creative (Titles and Descriptions) to help maximize click-thru and conversion rates.
• Landing Page Identification: We identify the best existing destination and/or make recommendations for improvements to facilitate site level conversion.
• Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
• Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.
• PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize your specific business goals.
• PPC Monthly Campaign Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call with you to discuss previous month activities and next steps.
• On-Going Campaign Improvements: We will suggest and implement PPC campaign improvements, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
• On-Going Creative Testing: We will perform periodic testing of new creative (Titles and Descriptions) as needed to enhance and improve conversions.